Find of the month


September 2020

Bursting into Blossoms!

Canberra's Celebration of Spring

94.33.02B - 1995 Floriade Master Plan - ArchivesACT i

It’s possible Canberra’s love of spring-time blossoms has come full circle. As well as the promise of warmer weather and the haze of white fluff from the white poplar tree, spring in Canberra brings on thoughts of our annual Floriade, but 2020 has presented challenges for those organising these events that are normally associated with large crowds. So, this year, canny thinkers have planned Floriade: Reimagined to bring ‘one million bulbs and annuals out of Commonwealth Park to create a tulip trail across the city’ ii. This reminded us of a previous Find of the Month about brochures from the 1980s promoting spring-time tourism that enticed readers to visit Canberra’s suburbs. We thought they were well worth revisiting.

Floriade is billed as “Australia’s Festival of Spring”, but before its spectacular beginning in 1988, Canberra perhaps more modestly celebrated its spring blossoms. The original Floriade was intended as a one-off bicentennial celebration, but such was its success that it became an annual event. The idea for a flower festival didn’t come out of nowhere, though, and Canberra has been celebrating its “riot of spring colour” for many years.

Bursting into Blossom

The first of these brochures is 'Canberra Spring: Flowering Trees and Map Guide' published in 1981. This guide identifies many flowering tree species and suggests locations to view specimens. With the help of the guide you can find the crab apples in bloom at Bowen Park and the plum trees on City Hill. How the residents of Quiros Street in Red Hill felt about the hordes who presumably descended to view the flowering almonds is perhaps for another day. The brochure gives some insights into why Floriade became the huge success that it is, noting that the “remarkable regularity” of the flowering each spring allowed gardeners to plan to “achieve maximum seasonal effect”, so that Canberra “appears to burst into blossom overnight”.

This brochure was produced in conjunction with the federally funded ‘Life Be In It’ campaign that ran from 1977 to 1981. ArchivesACT can provide access to numerous files on activities related to this campaign.

“A Riot of Spectacular Colour”

While the 1981 brochure was focussed on the self-guided tour, in 1982 the Canberra Tourist Bureau also wanted to promote some of the many events that had sprung up to celebrate the glorious Canberra spring. These included the annual horticultural show at the Albert Hall, the Canberra Cup and the National Wine Show. All of these events continue more than 30 years later, although the Canberra Cup is no longer a spring affair. The 'Canberra: Spring Blossoms Tour' brochure promised more than 12 million trees that would “run their riot of colour through Canberra’s streets and in the gardens of Canberra homes.”

Riots in the streets? Floriade sounds much more dignified.

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References

i. ArchivesACT: 94.33.02B – 1995 Floriade Master Plan. ACT Landscapes Plans

ii. Floriade; Canberra’s celebration of spring: Events ACT, 2020. https://floriadeaustralia.com/

iii. ArchivesACT: A7411/3 - Canberra Spring. Department of the Capital Territory City Parks Administration.

iv. ArchivesACT: A7411/1 – Canberra Spring Flowering Trees & Map Guide. Canberra Tourist Bureau.

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